MBDC is a product and process design firm dedicated to revolutionizing the design of products and services worldwide. William McDonough and Dr. Michael Braungart founded MBDC in 1995 to promote and shape what they call the "Next Industrial Revolution" through the introduction of a new design paradigm called Cradle to Cradle Design, and the implementation of eco-effective design principles
MBDC's Cradle to Cradle Design
MBDC's Cradle to Cradle Design is a fundamental conceptual shift away from the flawed system design of the Industrial Revolution.
Instead of designing products and systems based on the take-make-waste model of the last century ('cradle to grave'), McDonough Braungart Design Chemistry (MBDC) Cradle to Cradle Design paradigm is powering the Next Industrial Revolution, in which products and services are designed based on patterns found in nature, eliminating the concept of waste entirely and creating an abundance that is healthy and sustaining.
Eco-Effectiveness is MBDC's design strategy for realizing these results by optimizing materials to be food either for nature's ecosystems or for humans' industrial systems—perpetually circulating in closed systems that create value and are inherently healthy and safe.
More information on Cradle to Cradle can be obtained here.